A strategic breakthrough for our new line

"The Pricing Strategies course by Mervekhalil gave us completely new insights. We immediately applied the margin optimization principles to our new summer dress collection. The result? A profit margin that is 22% higher than previous launches, without compromising our brand value."

S

Sophie van Dijk

Founder & Creative Director, Studio Sable

Participant in the course 'Advanced Pricing Strategies for the Fashion Industry', April 2023

Context of use:

Sophie implemented the learned financial models and pricing psychology for the launch of a high-end capsule collection in the lifestyle sector. The focus was on optimizing the cost structure for international logistics and determining the right price point for different distribution channels.

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